On the eve of Dol Purnima, markets across Agartala have come alive with vibrant colors and festive enthusiasm as residents gear up for the much-anticipated festival of colors.

From small neighborhood shops to temporary roadside stalls, marketplaces across the capital city are brimming with colorful abir, gulal, watercolors, and an array of pichkaris. Traders have stocked up on a wide variety of products to cater to customers of all ages. Children are especially drawn to cartoon-themed pichkaris and tank-style water guns, while adults can choose from premium branded colors and organic options.

Popular commercial hubs such as Gol Bazar and Hawkers’ Corner have witnessed heavy footfall since morning. Shoppers ranging from young children to the elderly have been thronging the markets, eager to celebrate the festival in full spirit. The excitement among children and teenagers has been particularly noticeable.

This year, there is a marked increase in demand for organic and naturally made colors. With growing awareness about health and skin safety, many consumers are opting to avoid chemical-based products. 

In response, traders have stocked a wide range of certified organic abir and gulal. Sellers claim that awareness and demand for eco-friendly colors have risen significantly over the past few years.

Business owners remain optimistic that sales will continue to rise until Holi. Meanwhile, the administration has urged citizens to celebrate the festival in a peaceful and safe manner.

Overall, the markets of Agartala are immersed in colorful fervor ahead of Dol Purnima, now eagerly awaiting the joyous celebration of the festival of colors.